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Drake Ramberg: The man behind Nike’s iconic 90s football shirts

Football kits in the 90s, they just hit differently, didn’t they? The bright colours, the head-spinning patterns, the sleeves so baggy you get lost in them.

30.10.26, 10:26 Updated 01.11.26, 10:18 10 Minute Read

Football kits in the 90s, they just hit differently, didn’t they? The bright colours, the head-spinning patterns, the sleeves so baggy you get lost in them.

The early-to-mid 1990s were a glorious period for football kits. Manufacturers were experimenting with bold colours, extravagant patterns and designs that would have been almost unthinkable just a decade earlier.  

Subtlety was hardly the order of the day.  

And while some of those creations divided opinion when they were released, many have subsequently become hugely sought-after collectors' items.  

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Rich Chamberlain

I grew up on football of the 90s, hearing stories from my dad and elder brother about the glory days of the 80s. In a 20-year writing career, I have written for several magazines and penned books about Coventry City and Euro 96.

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